An Analysis of eCommerce Businesses

RJMetrics looked at the revenue breakdown between the largest and smallest of these sites to try to figure out the industry landscape. Based on our dataset, ecommerce clearly breaks down into three distinct groups.

The largest ecommerce sites on the internet make up about 1% of the total population and generate 34% of the total revenue.
A distinct middle tier of ecommerce sites make up 51% of the total population and generate 63% of the total revenue.
Small ecommerce sites make up 48% of the total population and generate 3% of the total revenue.

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