Author: Ben Schippers
As the internet social turf wars continue to mature, the land grab is becoming much better understood. With a few companies controlling 95 percent of the social data, the internet is more closed and much more controlled than ever before.
The term (and concept behind) big data has been thrown around a lot over the past 15 months. What I’m referring to here is user data, primarily from social businesses that can be leveraged to build other apps and businesses if done within the confines of a company API.
A few basic examples. Let’s take Facebook: A developer, product architect, entrepreneur, etc. may want to analyze names, pictures or shares. How about Snapchat: shares or number of sent items. Instagram: users, hearts or comments. Tesla: car location, energy consumption, last charge. The list goes on and on. The modern web has been built on an open data exchange.