Category Archives for "Getting Started"

Jan 09

Example of Role of Digital Analytics Manager in Adobe Experience Manager platform

By ganpati | Getting Started

A Digital Analytics Manager, is generally responsible for owning the analytics strategy for all external facing websites.

The Digital Analytics Manager leads the analytics implementation using various tools (like Adobe Analytics, Adobe Dynamic Tag Manager, Adobe Experience Manager etc.)

He/she provides business support on the implementation and use of web analytics tags/variables based on the global standards and guidelines.

He/she is also responsible for providing admin support for the Adobe Analytics and working with internal business units to ensure proper analytics configurations are implemented.

Adobe Experience Manager platform specific responsibilities:

o Develop analytics opportunities/requirements/specs

o Develop explicit testing procedures based on the defined analytics requirements

o Lead the execution of analytics User Acceptance Tests and facilitate the resolutions of defects on time

o Work with developer(s) to debug Adobe Analytics code implementations and approaches

o Review/test analytics configurations in Adobe Experience Manager as part of site-creation workflow

o Provide basic governance and auditing for Adobe Analytics implementations, report suites, user accounts and other ongoing analytics projects

o Work closely with digital analytics team to produce and maintain reports for key stakeholders

o Provide day to day admin support to Adobe Analytics users

o Develop strategies for manageable global standards (Scalability + Efficiency) for Adobe Dynamic Tag Manager

Nov 07

News Analysis Blog

By ganpati | Getting Started

From Midnight Nov 8, 2016 today, Rs500 and Rs1000 notes are no longer legal tender. You have 50 days (From 10 Nov to 30 Dec) to deposit notes of Rs 500 & Rs 1000 in any Bank or Post office: PM Narendra Modi

What it means for a nation that is in love with hard currency?

While America counted votes, Indians suddenly started counting notes is the trending story on WhatsApp and social media, close on the heels of Modi sarkar’s move to curb the country’s black money crisis by demonetising high-value currency notes.

Suddenly, the entire nation which was embroiled in discussing the suicide of ex-serviceman Subedar Ram Kishen Grewal, the Yadav family feud or implications of coming together of political parties for UP polls, has started discussing the implications of the unprecedented move by the Centre to demonetise 500 and 1,000-rupee notes, beginning midnight, November 8.

It would be appropriate to term this move a surgical strike on black money. This surgical strike needs no proof, and hopefully, no one will doubt its effectiveness. This measure has been announced on national TV by no less than the PM himself – and the implications of the move have already started unravelling.

The economists will, of course, carry out threadbare analysis of the implications of this genuine surgical strike in due course. This, however, is a commoner’s view.