Category Archives for "Retail Analytics"

Oct 30

Aerohive and Euclid Retail Analytics

By ganpati | Retail Analytics

The world of retail has changed dramatically in the last decade. The rise of mobile technology
and the increasing sophistication of e-commerce platforms have given online businesses a
huge advantage over their offline brethren. Even the most rudimentary e-commerce site
generates data allowing the marketing team to easily extract deep analytics about a
customer – where they were before visiting the site, what click-paths they take, which product
or promotion is the most appealing to customers (via A/B testing), and what keeps customers
on the site longer and returning to the site more often. These developments have driven
dramatic growth in e-commerce – from 3.6% of all retail entering 2008, to 5.2% entering 2012
and have created a critical need for brick-and-mortar retailers to catch up quickly to stay
competitive.

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Oct 30

5 Big Data and Hadoop Use Cases in Retail Analytics

By ganpati | Retail Analytics

Retail big data analytics is the future of retail as it separates the wheat from the chaff. Retail industry is rapidly adopting the data centric technology to boost sales. Retailers who use predictive analytics achieve 73% higher sales than those who have never done it. Retailers are gasping big data solutions through customer analytics to grow faster, increase profitability and win competitors rat race by personalizing their in-store and online product offerings. Below we present 5 most interesting use cases in big data and Retail Industry, which retailers implement to get the most out of data.

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