Category Archives for "Retail Analytics"

Oct 29

5 Retail Big Data Examples with Big Paybacks

By ganpati | Retail Analytics

Big data is delivering some big results for retailers.

Macy’s says that its big data program is a key competitive advantage and cites big data as a strong contributing factor in boosting the department store’s sales by 10 percent. Sterling Jewelers attributes a 49 percent increase in sales during the last holiday season to big data. Kroger CEO David Dillon refers to his big data program as his “secret weapon.”

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Oct 29

Big Data in Retail: Examples in Action

By ganpati | Retail Analytics

This use case looks at how savvy retailers can use “big data” – combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. – to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics and results.

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