Example of Role of Digital Analytics Manager in Adobe Experience Manager platform

A Digital Analytics Manager, is generally responsible for owning the analytics strategy for all external facing websites.

The Digital Analytics Manager leads the analytics implementation using various tools (like Adobe Analytics, Adobe Dynamic Tag Manager, Adobe Experience Manager etc.)

He/she provides business support on the implementation and use of web analytics tags/variables based on the global standards and guidelines.

He/she is also responsible for providing admin support for the Adobe Analytics and working with internal business units to ensure proper analytics configurations are implemented.

Adobe Experience Manager platform specific responsibilities:

o Develop analytics opportunities/requirements/specs

o Develop explicit testing procedures based on the defined analytics requirements

o Lead the execution of analytics User Acceptance Tests and facilitate the resolutions of defects on time

o Work with developer(s) to debug Adobe Analytics code implementations and approaches

o Review/test analytics configurations in Adobe Experience Manager as part of site-creation workflow

o Provide basic governance and auditing for Adobe Analytics implementations, report suites, user accounts and other ongoing analytics projects

o Work closely with digital analytics team to produce and maintain reports for key stakeholders

o Provide day to day admin support to Adobe Analytics users

o Develop strategies for manageable global standards (Scalability + Efficiency) for Adobe Dynamic Tag Manager

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